Give Day Tampa Bay: Eckerd Kids & Family Cookbook

This year Eckerd Kids’ Give Day Tampa Bay campaign focused on the Eckerd Family and history. The external relations team revitalized Ruth Eckerd’s cookbook and Nancy Eckerd Nichols flew in from Georgia to cook her dad’s favorite meatloaf recipe on Studio 10 to promote our campaign and spread awareness about the mission of Eckerd Kids.

Update 5/17/2016: The campaign raised a grand total of $5, 941 for Eckerd Kids and it’s programming.

Watch the video segment from Studio 10 here: