Roy C. Jones, CFRE

Chief Development Officer

Roy Jones has more than 35 years of experience in marketing, fundraising and major gift procurement.  He has published two award-winning books on fundraising, including Rainmaking – The Fundraiser’s Guide To Landing Big Gifts and the #1 best-selling business book, 101 Mistakes Nonprofits Make and How to Avoid Them.  In addition, more than 27,000 iTunes subscribers listen to his podcast weekly at

Roy Jones joins the Eckerd Connects team after serving for nearly four years as Vice President of Development at Mercy Ships International.  The national charity climbed during his tenure to the Chronicle of Philanthropy Top 250. The organization’s operational budget grew from $40 million to more than $80 million and raised an additional $197 million for capital for construction of the largest private hospital ship in the world, providing free surgeries to the poor in Africa.

Roy Jones previously served as Account Director and Senior Advisor to the largest fundraising agency in the United States, Russ Reid of Pasadena, California. He joined the agency in 2010 after serving as the chief development officer at America’s largest Christian school, Liberty University. Jones began his career in the political campaign arena in the 1980’s.  He worked at the National Republican Senatorial Committee before transitioning to the Presidential campaign staff of President George H. W. Bush. He has remained an active advisor to many political leaders; Roy served as national finance director for U.S. Senator Rick Santorum’s Presidential campaigns.

He holds two degrees from Liberty University, a B.S. in Political Science and a master’s degree in Human Services / Business Leadership.  He and his wife of 39 years, Melinda, have 3 sons and 6 grandchildren.  In addition to writing and speaking on fundraising and development, Roy is an accomplished lead guitar player who studied under Anthony Marinelli in Pasadena, California.